FRISCO, Texas (May 23, 2024) – Wiley X, a leading provider of protective and premium eyewear, is proud to announce its continued support and sponsorship of the upcoming Carry The Load Event, the Dallas Memorial March. This annual event, dedicated to honoring and remembering the sacrifices of the men and women who have served our country, will take place on Sunday, May 26, and Monday, May 27, 2024, in Dallas.

Carry The Load is a non-profit organization that works to restore the true meaning of Memorial Day by connecting Americans to the sacrifices made by members of the U.S. military, law enforcement, firefighters, and other first responders. The organization sponsors marches and events across the country to raise awareness and funds to support its mission of offering a continuum of care to American heroes.

The Dallas Memorial March will be the culmination of Carry The Load’s National Relay that has been taking place across the country this spring. As part of the event, volunteers are encouraged to walk with or cheer on the relay teams as arrive in Dallas. Each team has been dedicating stretches of the relay to the memory of a fallen hero and volunteers have been individually raising funds and donations along the way.

Wiley X has committed to donating up to 125 pairs of eyewear to Carry The Load as the Load Master Sponsor of the event. All individuals who raise $2,000 or more will receive the Load Master title and incentive gift that includes one pair of Wiley X eyewear. In addition to providing eyewear, Niki and Dan Freeman, CEO and Co-Owner of Wiley X, donated $50,000 to Carry The Load for a second year on behalf of Wiley X.

“Wiley X is proud and honored to support Carry The Load and the Dallas Memorial March,” said Dan Freeman. “Serving those who serve others is a core tenet of Wiley X and is something we will always strive to do. Carry The Load continues to be an outstanding partner to in those efforts and I’m honored to participate in the event.”

In addition to the monetary donation, Dan Freeman will be honoring the memory of 2nd Lt. Emily Perez at the Dallas Memorial March. Known as a fierce, dedicated, and giving soul, 2nd Lt. Emily Perez’s tireless desire to help others guided her path through the United States Military Academy and into the United States Army. She was posthumously awarded a Purple Heart and Bronze Star for her service and sacrifice.

Wiley X invites everyone in the Dallas-Fort Worth area to join in the Dallas Memorial March and pay tribute to the heroes who have given their lives in service to our country.



About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.


By Michael Kurcina

Mike credits his early military training as the one thing that kept him disciplined through the many years. He currently provides his expertise as an adviser for an agency within the DoD. Michael Kurcina subscribes to the Spotter Up way of life. “I will either find a way or I will make one”.

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