Tuscon, AZ (June 2022) – Riton Optics has selected Chevalier Advertising as its strategic public relations agency of record.

Leading the charge in an ongoing public relations campaign, Chevalier Advertising will be promoting Riton Optics in all hunting, self defense, recreational, military/ law enforcement and competitive shooting markets. This will include coordinating media samples, writing and distributing press releases, and offering Riton Optics marketing and advertising solutions.

Riton was founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first.

Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty, which includes rapid product replacement on all returns.

With a dedicated and passionate team at the helm, Riton Optics and Chevalier Advertising will work closely together to introduce new and innovative products to market, as well as establish and align the brand with the needs, desires and demands of its customers and end users.

“We are extremely excited to be partnering with Chevalier Advertising as our public relations agency of record,” said Beth Ingram, Riton Optics Marketing Director. “At Riton Optics, our team consists of passion-fueled individuals from all walks of life, with a common bond that can only be fostered in the outdoors. The team at Chevalier will be a great extension of the Riton family!”

“We are thrilled to be joining forces with Riton Optics,” said Greg Chevalier, President of Chevalier Advertising & Public Relations. “Riton has brought some great products to market since starting in 2013, and we look forward to bringing our extensive experience in sport optics to the team in order to help propel the brand, and become an industry leader among hunters and shooters all across America.”