July 28, 2021

Spotter Up

In Depth Tactical Solutions

Coffee Mugs from Spotter Up! More than Cool Guy Drinkware. It’s not always about Spartans, Punishers and Vikings. Be a Gunfighter, Writer, Wildman, Monk; man of action, man of intellect, man of emotion, man of spirit.

Our art is smart and sick looking! Every mug is 14 Ounce + Mug. Functional, beautiful, hand-thrown stoneware. Each one is also individually created by hand so that no two are exactly alike. The unique clay body with materials mined in OH, IN and KY, is combined in St. Paul, MN and high-fired to 2165º F (cone 6) which means unparalleled durability.


“Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguish one man from another.” Ernest Hemingway

We celebrate manliness with this mug. This is our design called Hemingway and it is a sister image to our Tyger illustration from William Blake. This illustration is a modern inspiration based on the author Ernest Hemingway and his books The Sun Also Rises and a Soldier’s Home. It has six rifle barrels, three bullfighting swords (Estoc), a trout, cartridges, sun rays, and a white bull. Each symbol has very deep meaning.

The Hemingway symbolizes not just the veteran that returns home but any men who may feel disaffected like the character Krebs. Disillusioned men who feel that life is no longer simple, and instead it is complex, and they don’t necessarily fit into the fabric of it. Krebs felt that after his experiences in the war that he cannot love anymore and that he cannot pray. However we ask that our men never give up! The three swords symbolize his struggle with faith and mirror the crosses spoken of on Golgotha.

From Ecclesiastes and “What profit hath a man of all his labour which he taketh under the sun? One generation passeth away, and another generation cometh: but the earth abideth for ever. The sun also ariseth, and the sun goeth down, and hasteth to his place where he arose.” Hemingway thought the characters in The Sun Also Rises were battered but were not lost and told his editor it was not about being lost so much as it was about enduring and surviving.

The overall drawing and the mug symbolizes the huge, hungry spirit of the man himself. Despite a lot of of shortcomings Hemingway had an appetite for life and at one point a Joie de Vivre. He was only alive when he was doing things. He hunted, fished, did boxing, and wrote. We celebrate his search for greater meaning. We ask that you search for greater meaning and NEVER GIVE UP!


The Tyger” is a poem by the English poet William Blake published in 1794 as part of the Songs of Experience collection. “The Tyger” is the sister poem to “The Lamb” (from “Songs of Innocence”), a reflection of similar ideas from a different perspective (Blake’s concept of “contraries”), with “The Lamb” bringing attention to innocence. “The Tyger” presents a duality between aesthetic beauty and primal ferocity, and Blake believed that to see one, the hand that created “The Lamb”, one must also see the other, the hand that created “The Tyger”: “Did he who made the Lamb make thee?”

Our illustration has a sword, tiger, moth, olive branch and M4 Rifles. What can you make of this symbolism?

“A man can change his nature no more easily than a hungry tiger can change its stripes, until he loses his scent and taste for the natural in order to hunt the supernatural. He must abandon all that he think he knows, those ideas about limitations and permissions, if he wants to start feeling like he’s gaining ground and making a killing. Sometimes he must go a different path from the streak. Perhaps he must start small before he can envision hunting big game but he must start. He must abandon old ways of thinking in order to acquire new ways of stalking things that will make him a devastating beast in this wild world.”~Michael Kurcina

Tyger Tyger, burning bright, 
In the forests of the night; 
What immortal hand or eye, 
Could frame thy fearful symmetry? 
In what distant deeps or skies. 
Burnt the fire of thine eyes? 
On what wings dare he aspire? 
What the hand, dare seize the fire? 
And what shoulder, & what art, 
Could twist the sinews of thy heart? 
And when thy heart began to beat, 
What dread hand? & what dread feet? 
What the hammer? what the chain, 
In what furnace was thy brain? 
What the anvil? what dread grasp, 
Dare its deadly terrors clasp! 
When the stars threw down their spears 
And water’d heaven with their tears: 
Did he smile his work to see? 
Did he who made the Lamb make thee? 
Tyger Tyger burning bright, 
In the forests of the night: 
What immortal hand or eye, 
Dare frame thy fearful symmetry?
Wake up and smell the coffee has a new meaning when you drink from our War Buddha mug. Our War Buddha mug represents the idea that you understand the situation you’re in and fully comprehend it. Not only do you understand it you act on it. What is it? Cultural and spiritual malaise. Call it metonoia, waking up or enlightenment but it means you drink, you reflect, you transform from someone without a purpose into a warrior who understands his meaning in life. Our warrior monk is not asleep. He isn’t clueless about what he is, what he wants and how to get it. Spotterup is bringing back the meaning of drinking and discussions of important things just like they used to do in coffee houses. This is where the Enlightenment started and where our forefathers began to form their ideas about our freedoms and rights. He has peace in his heart, but violence in his hands and a plan of action in his mind. He’s ready to go to WAR! Wake up and be on fire!
“Hold peace in your heart, violence in your hands, and a plan of action in your mind.”~Buddha. Actually the quote is ours and the design is cool!The Warrior Monk. The design was inspired by Herman Hesse’s novel Siddhartha. In Hesse’s story the protagonist feels disconnected from society and he is in search of meaning. This design has nothing to do with Buddhism. The symbol of a peaceful character (Buddha) was specifically chosen to contrast with our view that we must stand up for ourselves against evil, even using weapons if there are no other options. There shouldn’t be an internal conflict nor a social disconnection. Our gunfighter knows what he needs to do and he gets it done. Life has purposehe has a mission and he is going to fight.
He must not live life passively. Our view is that men and women must live vitally and our sentiment can be summed up here: “Where is the locus of your pain? We can all joke about an injury by asking what is the “boo boo” and to show where it hurts. We’ll even get a few laughs but the reality is we are susceptible to pain and deep pain simply cannot be ignored. Most men in our modern world who feel disconnected from the common culture and experience feelings of meaninglessness and futility should understand we are milliseconds away from reducing our suffering simply by attacking doubt with action.

Men fearful of pain, deep seated pain, will never get to the root of the problem unless they examine the wound. We must attack any of our misgivings with deliberate honesty to prevent the corrosive power of skepticism from rotting us within. Deliberate action married with focused intelligence means we discover why we are dying inside and it requires cutting out our dishonesty. Examination begets facts, facts require action, action requires order, order creates conviction, conviction breeds passion, passion brings connection. Do the damn work doctor. We must examine how we see ourselves, how we see the world, and how we see others. Is life meaningless? Are we worthless? The truth is men are given a tremendous amount of power in that we are not only able to think but we are able to make choices yet most men squirm like worms rather than act like lions once given the facts. The location of your pain isn’t over there, it’s inside of you, and you can change how you think and feel. We were built for great things. You were built to do great things now do it. Don’t be afraid of the work you must do. Have confidence in who you are, what you want to do, and what you want to say. Life holds a certain amount of misery and suffering but it also holds joy. Take action. Do not be a coward.”


“It’s not that so many men are afraid of dying, it’s that they are afraid of living because living requires risk taking, it requires choice making and that petrifies many young men. Indecisive men are frozen out simply by having too much freedom from too many choices which paralyzes them from doing more with the options at hand. May as well not live. Only dead men lack desire.”~Michael Kurcina. Life owes you nothing. Get out there, and kick ass. Spot a solution to fix your malaise.

Spotter up promotes the idea of the classical “whole” man found in ancient texts. For our modern day he is the GUNFIGHTER WRITER WILDMAN MONK: Man of Action, Man of Intellect, Man of Emotion, Man of Spirit. Consider the Athenian ideal of a balanced education. From the book Greek Realities: Life and Thought in Ancient Greece, By Finley Hooper “They could play some flute but should not neglect wrestling.” They avoided the excesses of life. They might focus on music or philosophy but spent enough time so that their bodies did not become soft.” A Spotter is known as the consummate Chessman.

He identifies issues, gathers information on the threats, devises a plan, and executes it successfully. In heraldry, the skull represents victory of life over death, and our spotter tower is a fortress that is a testament to his ability. Sometimes success is achieved by looking inside rather than beyond, and it is gained by listening to what you ‘know’. He is the sentinel that watches over others, himself, and learns in order that he can point the way out of danger. AUT INVENIUM VIAM AUT FACIUM-I will either find a way or I will make one. Legend has it that the military commander Hannibal said this to his generals after they told him it was impossible to cross the Alps on elephants.



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